A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge.
The digital marketing engineer is responsible for the final architecture, implementation, and management of the digital marketing plan, including advising on using digital technology to improve marketing and business results.Wikipedia
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I've had the pleasure of working with Nick on a number of different projects, and have found him to be in the top 5% of all technologist with whom I've worked. He takes his role in projects quite seriously, aiming to consistently deliver above expectations. Nick is a great communicator, and truly understands the intersection of technology & business - helping his clients to tangibly improve their position in the marketplace and positively impact their bottom-line. I would highly suggest Nick in any technologist role - from an implementor role, to project leader or architect.Michael Richardson - Technical Architect & Product Managemer
Nick's skill at leveraging open source for the benefit of growing businesses maps nicely to our user group, really knowing the right tool or technique for the task at hand. We can all take pointers from his fluency in high-performance Drupal plus being able to attract and sustain enterprise-level clients. He’s a good juggler too: between work, home life, and building up the image of his home town. I’ve never seen his motorcycle but if it’s in the league of all the rest, that’s good enough for me.John P. Weiksnar - Futurist
Excellent Drupal/PHP developer and web server administration skills. Top notch skills and knowledge.Fred Tranfield - UI/UX Web Developer
Nick is an exceptional web developer and businessman. Having worked with him and operated a company with him as well, I can tell you that his detail oriented manner along with his passion for web development make him a excellent person for your new website creation.Joshua Morgan
I have turned to him for help on numerous occasions. His programming skills along with his well rounded knowledge of Computer Science complement his problem solving ability. Nick has the creative ability to think outside of the box, making him an excellent programmer.Josh Johnson - Information Security Analyst
Nick is an absolute joy to work with. He commands a depth of development knowledge that makes him indispensable in projects large and small, and is one of the easiest people to work with that I've ever met. Any time I have a complex project or difficult development head scratcher, I know I can give Nick a ring, and I'll be on the right path in no time. I couldn't recommend him more highly!Matthew Leonard - Senior Digital Developer
Nicholas is an extremely detail oriented and high quality, code efficient developers I've ever met. His coding abilities in multiple platforms, his dedication to completion of a project, and his long term experience on both big and small projects make him invaluable to the company. Nicholas has great skill working a problem through and finding a solutions where others fail.Stephen Gardner - SEM Specialist
Signature Based Kernel Level Intrusion Detection Systems – 2007 to 2009
Saint John Fisher College, Rochester, NY – Researched and developed kernel level intrusion detection system that detected intrusions based on kernel module call frequencies. Worked in C/Linux as well as Java for supporting applications.
- Aided in the creation of an isolated testing environment for security research at the college.
- Constructed and administered trials using various computer attacks in order to capture data for attack signatures
- Implemented software for automation of attack signature calculation using large data sets from trials
Buzzwords you may be looking for:
- Project management tools: Asana, Jira, Wrike, Basecamp, Zoho, Trello, Geckoboard, Github, Bitbucket, Groove, Balsamiq
- Tracking and Analytics: Segment, Google Analytics, Google Tag Manager, Segment, Mixpanel, Kissmetrics, Quantcast, Visual Website Optimizer, Attribution, Hotjar
- Programming Languages: PHP, HTML, CSS, SQL, Bash, Java, C, C++
- Operating System Proficiencies: Linux (server and desktop), Windows (desktop), and OS X (desktop and server)
- Version Control: Git, SVN, CVS
- Web Content Management: WordPress, Drupal, Unbounce, and PHPBB
- Server Technologies: LAMP, LEMP, Memcached, Varnish, CDN (multiple providers)
- Other Third-party integrations and APIs: Intercom, MailChimp, Zapier (including code and webhook integrations)
I have questions
If I were to summarize all of my skills and work experience into a single sentence, it would be this:
I do whatever is necessary to drive sustainable growth.
That may, and often does, mean implementing better user tracking for data-backed decision making, optimizing the website for better conversions, and/or automating email drips for periodic contact with customers. It could also mean setting up an entire referral program from scratch, or writing a custom integration with Intercom so that Customer Service can provide a better user experience. With the proper application of skills and imagination, the sky is the limit.
I’ve worked remotely for the last 10 years, and I strongly prefer remote companies, but I’m also open to the right position near Batavia, NY.
I’ve worked with solo entrepreneurs, large corporations, and companies of every size in-between. Size is not important to me so long as communication is good and I have the autonomy to make an impact.
I’ve worked in various positions within organizations. I find that titles such as “Marketing Engineer” and “Growth Hacker” often fit my skillset. Marketing, and the teams that handle it, is unique to each company. I’m also open to to discuss other positions if you think I may be a good fit.
No. While both marketing generalists and marketing engineers will fill multiple roles and perform a variety of tasks, marketing engineers perform tasks based on data they’ve collected and analyzed. A marketing engineer will also have a more technical skillset allowing them to script automations, perform website edits, and manage integrations.