Wait, what is a Digital Marketing Engineer?

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge.

The digital marketing engineer is responsible for the final architecture, implementation, and management of the digital marketing plan, including advising on using digital technology to improve marketing and business results.

Wikipedia

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Profile

In college, I wrote poetry in two languages: English and BASH. I quickly learned to submit my work to the right professors.

Since those days, communication amongst humans and machines has intrigued me. I was the kid that would chat with the AOL message bot and try to break it. Today I help people and businesses realize that technology is more than just a tool. It’s an extension of our personality (or brand) and a means to connect.

That’s why I help people build an online presence, grow communities through technology, and expand their reach through third party integrations.

For nearly a decade I’ve worked with massive corporations and individual artists, scuba gear chains and cupcake shops, law firms and fitness instructors. It may be an odd mix (like my degree in computer science and English), but I now know that mega-churches and anime-streaming websites have similar traffic patterns, doctors and banks both love the color blue (the color of trust of course), and how a page loads is more important than how fast.

I’ve worn many hats, and enjoyed them all. If you need more than someone who can juggle a LAMP stack or preach SEO best practices, someone who can work outside the box or even outside the warehouse the box is in, then I’m your guy.

Experience (Click to download)

Marketing Engineer at MeetEdgar – 2016 to 2018

Embedded in the marketing team at MeetEdgar, I did everything from implementing our Segment tracking plan to making sure things were properly backed up and the tech stack was humming along smoothly. I was also the go-to for the rest of the technical stuff that the marketing and customer experience teams needed: creating split tests, handling emails in MailChimp, analyzing metrics, and ensuring data consistency across a broad range of tools.

  • Managed third-party integrations and communication with third-party vendors
  • Acted as technical liaison with product and customer experience departments
  • Implemented and documented tracking and data analysis processes, content publishing, tool usage, and marketing campaigns
  • Provided analyses of marketing metrics and CRO recommendations
  • Developed and maintained company web presence
  • Implemented multi-channel variation testing
  • Developed and grew Octopals referral program
  • Planned technical implementation of marketing campaigns

Chief Technology Officer at WebOzy Inc. – 2012 to 2016

Acting as CTO at a small firm means being the last line of defense, a few sleepless nights, and a very large whiteboard. Partnering with others to provide the full vertical of web services to 300+ clients was a natural progression from previous years of work.

  • Managed purchasing of hardware and software licenses
  • Developed and supported chosen web frameworks suited to client needs
  • Maintained company servers (Linux)
  • Managed relationships with upstream service providers
  • Lead site, plugin, module, and theme development with team of international developers
  • Match technology solutions to marketing strategy and client resources
  • Implemented third-party integrations and SEO/SEM best practices
  • Acted as final-tier support for client issues

Founding Partner at liveBatavia – 2011 to 2012

Building on the success of my freelance work, I found a partner to help create and manage a local portal for local businesses. The goal was to scale down the best practices of major companies to affordable packages for small businesses.

  • Built liveBatavia.com, a web directory for local businesses
  • Implemented subscription services and flow for businesses to claim and modify their listings
  • Designed website themes for businesses using Squarespace’s developer platform
  • Developed small-scale highly-performant sites in WordPress and Drupal

Freelance at Helusionary – 2009 to 2012

Recessions are a terrible thing. Luckily, having read the Cluetrain Manifesto, I understood that the market had changed in favor of lean businesses willing to activelyand honestly engage with customers. Building on my open source and SaaS experience, I quickly built a network of peer developers and clients.

  • Provided web consulting and development services on a contract basis
  • Developed site systems using WordPress and Drupal (PHP/HTML/CSS/JS)
  • Leveraged existing community modules, modified and created custom modules as needed
  • Version controlled code and resources in Subversion and Git
  • Implemented site designs with HTML, CSS, Javascript, and embedded Flash
  • Implemented site APIs in XML and JSON for external access to site data
  • Migrated data between existing site systems and intranets
  • Managed social profiles on Twitter and Facebook, and implemented site integrations for these networks (sharing, SSO/single-sign-on, and auto-posting)
  • Fine-tuned low-level server (Linux) and site behavior for improved performance and search engine optimization
  • Implemented site tracking for SEO, SEM, CRO, and ads
  • Provided web hosting for local businesses using Ubuntu-based VPS
  • Worked with other remote developers and designers on multiple projects

Senior Web Developer at Emergent Behavior – 2008 to 2009

Working with a great Flex developer and designer, I developed the site and eCommerce (subscription) environment for the Mrs Riley PageBuilder app (an application allowing parents and teachers to create educational materials for children with special needs). It was an exciting foray into subscription payment processing and was my first major SaaS project.

  • Developed and themed MrsRiley.com, a web front-end to the PageBuilder application, using the Drupal framework (PHP/HTML/CSS/JS)
  • Managed Linux hosting environment (CentOS)
  • Worked with the Ubercart project developers to enable recurring payments with authorize.net AIM and later CIM
  • Optimized payment process for higher conversion rates
  • Developed the “Advanced Blog” module for better multi-author blogging within Drupal

Connect on Linkedin

Education

Saint John Fisher College – B.S. Computer Science and English

  • Graduated Magna Cum Laude with 4.0 GPA
  • Science Scholar, Academic Scholar, and Catholic Diocese Grant Recipient

Research

Signature Based Kernel Level Intrusion Detection Systems – 2007 to 2009
https://nicholasgarofalo.com/research

Saint John Fisher College, Rochester, NY – Researched and developed kernel level intrusion detection system that detected intrusions based on kernel module call frequencies.  Worked in C/Linux as well as Java for supporting applications.

  • Aided in the creation of an isolated testing environment for security research at the college.
  • Constructed and administered trials using various computer attacks in order to capture data for attack signatures
  • Implemented software for automation of attack signature calculation using large data sets from trials

Linux Security Research

Skills

Buzzwords you may be looking for:

  • Project management tools: Asana, Jira, Wrike, Basecamp, Zoho, Trello, Geckoboard, Github, Bitbucket, Groove, Balsamiq
  • Tracking and Analytics: Segment, Google Analytics, Google Tag Manager, Segment, Mixpanel, Kissmetrics, Quantcast, Visual Website Optimizer, Attribution, Hotjar
  • Programming Languages: PHP, HTML, CSS, SQL, Bash, Java, C, C++
  • Operating System Proficiencies: Linux (server and desktop), Windows (desktop), and OS X (desktop and server)
  • Version Control: Git, SVN, CVS
  • Web Content Management: WordPress, Drupal, Unbounce, and PHPBB
  • Server Technologies: LAMP, LEMP, Memcached, Varnish, CDN (multiple providers)
  • Other Third-party integrations and APIs: Intercom, MailChimp, Zapier (including code and webhook integrations)
300
Websites Built
8
Conference Talks

We need a Nicholas!

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I have questions

So what exactly do you do?

If I were to summarize all of my skills and work experience into a single sentence, it would be this:

I do whatever is necessary to drive sustainable growth.

That may, and often does, mean implementing better user tracking for data-backed decision making, optimizing the website for better conversions, and/or automating email drips for periodic contact with customers. It could also mean setting up an entire referral program from scratch, or writing a custom integration with Intercom so that Customer Service can provide a better user experience. With the proper application of skills and imagination, the sky is the limit.

Where do you work?

I’ve worked remotely for the last 10 years, and I strongly prefer remote companies, but I’m also open to the right position near Batavia, NY.

What type of employment are you looking for?

I’m currently only interested in full-time employment positions.

What size company do you like to work for?

I’ve worked with solo entrepreneurs, large corporations, and companies of every size in-between. Size is not important to me so long as communication is good and I have the autonomy to make an impact.

What positions are you interested in?

I’ve worked in various positions within organizations. I find that titles such as “Marketing Engineer” and “Growth Hacker” often fit my skillset. Marketing, and the teams that handle it, is unique to each company. I’m also open to to discuss other positions if you think I may be a good fit.

Are you a marketing generalist?

No. While both marketing generalists and marketing engineers will fill multiple roles and perform a variety of tasks, marketing engineers perform tasks based on data they’ve collected and analyzed. A marketing engineer will also have a more technical skillset allowing them to script automations, perform website edits, and manage integrations.

Are you interested in a leadership or individual contributor role?

Having founded a few companies, I’m quite comfortable in a leadership role, but I’m also content as an individual contributor. I find that good leaders were often good followers, and my management style is one of empowerment not micro-management.

Off-time hobbies

3D Printing

Whether its door knobs or props for the company mascot, 3D printing is my bridge from imaginary to the physical world.

Cryptocurrency Mining

Watching the value of Bitcoin bounce all over is fun, but building the hardware to mine your own crypto is a blast.

Drones

I may not like flying in a tin can full of people, but I’m always happy with a transmitter in hand.

Cooking

Even hackers have to eat, and my pizza days are behind me. Home-cooked for the win.