WordPress

  • Getting Local with WordCamp Marketing

    As we all work to make meetups, WordCamps, and other events successful, one tactic we have yet to try at scale is engaging with influential users who are local to these events. All regional WordCamps take place in major cities, where plenty of businesses, creators, influencers, and even celebrities use WordPress (some of them are…

  • Marketing Lessons from WordCamp Asia

    TL;DR: An experimental one-week burst-fire promotion for WordCamp Asia increased traffic and engagement but did not meaningfully change ticket purchasing behavior. The strongest results came from the WordPress News post, followed by Showcase entries and cultural blog content, while contributor stories and standard announcements underperformed. Future event marketing should prioritize well-timed News posts, showcasing sponsors and…

  • Social icons across WordPress.org

    Thanks to @bjmcsherry, @dd32, and @ryelle, all of our active social platforms are now represented in the footer of WordPress.org: X, Bluesky, Mastodon, Threads, Facebook, Instagram, Linkedin, TikTok, YouTube, and Tumblr. Since switching to Postpone as our new scheduling tool last month, we’ve been able to reliably schedule and share content with our audience of…

  • WPTV-to-YouTube Sync Resumes

    The automated WordPress.tv to YouTube sync has been restored. This semi-automated process brings videos posted to WordPress.tv, primarily recordings from WordCamps and other WordPress events, over to the official WordPress YouTube channel. This sync was paused in October 2024 to allow for a reevaluation of the video pipeline and content strategy. However, Q1 metrics show…

  • A Brief History of the WordPress YouTube Channel

    Given the recent announcements regarding Ramping up WordPress on YouTube and Anne McCarthy’s efforts to unite WordPress YouTubers, I recently put together this timeline for the official WordPress YouTube channel. While my personal involvement only goes back to late 2021, the channel has actually existed since 2014. This timeline includes data, public posts, and milestones…

  • Process Proposal: Moderating the New Showcase

    Earlier in 2023, @jpantani posted about Revitalizing the Showcase, and the new Showcase launched on October 18th, 2023. The following is an update on what sort of entries have come in so far, and a proposal for the next steps in moderation. Submission Stats In the first 30 days post-launch, the Showcase received 142 new…

  • Feedback request: Amplification request form

    Thanks to the success of our social media efforts in 2022, one of the most requested tasks for our team has been “Can you amplify this?” These requests typically fall under one of our active campaigns listed in GitHub, and as part of our 2023 efforts, we’d like to streamline these requests by providing a GitHub issue template. This…

  • Discussion: Promoting WordCamps with the official WordPress social accounts

    With the recent return of in-person events, the Marketing team has seen an increase in requests to promote the various milestones of these events as they are organized, especially WordCamps. This often means posting about the event with our various social media accounts. Previously, the primary WordPress accounts were not used for event promotion. We…